Barbershop Commerce System

Project Overview

We partnered with Legends Barbershop, the largest barbershop franchise in Africa, to develop a comprehensive, end-to-end retail platform. This expansive solution included a scalable Point-of-Sale (POS) system, integrated queue management, a custom Business Intelligence (BI) dashboard, and a dedicated customer mobile application. The platform was designed to unify operations across their extensive network of over 70 locations in 4 countries.

Challenges & Constraints

• Managing consistent operations and customer experiences across a rapidly expanding multi-country franchise network posed significant complexity.

• A lack of centralized, real-time data made it difficult for head office to gain insights into sales trends, staffing efficiency, and overall store performance.

• Existing systems struggled to offer a seamless, modern experience for customer appointments, loyalty programs, and product sales.

• Integrating with various local payment providers and banking systems across different regions was a substantial technical hurdle.

• Maintaining efficient customer flow and reducing wait times across high-volume stores was a constant operational challenge.

Project Solution

• Scalable Retail Platform: Delivered a robust POS and queue-management system rolled out to all 70+ stores, ensuring operational consistency.

• Custom Integrations: Developed bespoke integrations with local payment providers and banks to facilitate seamless transactions across diverse markets.

• Business Intelligence Dashboard: Created a custom BI Dashboard to aggregate real-time data from POS and queue systems into interactive charts and reports, empowering data-driven decisions.

• Customer Engagement Mobile App: Launched a customer mobile application enabling clients to easily book appointments, manage loyalty rewards, and shop for products online, enhancing convenience.

• Automated Communication: Integrated push notifications and personalized offers within the mobile app to keep customers engaged and encourage repeat business.

Outcome & Results

• Operational visibility and control for head office significantly improved through real-time data insights.

• The overall customer experience was elevated, leading to increased client engagement and loyalty across the franchise.

• Efficiency in store operations, including queue management and sales processing, saw a notable uplift across all locations.

• Data-driven decision-making capabilities for sales, staffing, and store performance were enhanced at a strategic level.

• The unified platform successfully supported the franchise's extensive geographical footprint and ongoing expansion.